EPAPHY brought Powerade’s “Pause is Power” platform to life through an integrated activation ecosystem connecting sports, padel, hydration and Modern Trade.

From branded padel environments and Sports & Leisure venues to major supermarket activations, custom constructions, court branding, 100 branded Powerade refrigerators, sampling, digital gamification and rewards created multiple opportunities for consumers to experience the brand — from performance to purchase.

📊 The Impact: 4,000+ contacts & 600+ gifts at Sklavenitis | 8,500+ sampling contacts across the in-store & e-customer programme | 2,500 contacts at My Market | 100 branded Powerade refrigerators

🏆 SILVER — Marketing Achievement Awards 2026

EPAPHY is the BTL agency behind the building, organization and execution of experiential campaigns across Greece.